Chloe Lu

Product Designer Toronto, ON chloelu.ca cloluu27@gmail.com
Product Designer with 7+ years of experience and the heart of a curious explorer. I believe meaningful design starts with noticing the details others miss. My specialty is the "1.0 to 2.0" leap, transforming rigid software into living, breathable products. I fix connections, serving as a bridge between teams to ensure visuals and functionality speak the same language and give the product its soul.
Experience
Product & Web Graphic Designer · Rogers Sports & Media
March 2020 – Present
Brand Campaigns
Collaborated with the Creative Director as a key member of two major brand refreshes and 30+ marketing campaigns. I took ownership of building dedicated seasonal landing pages (e.g., Holiday Gift Guide) that drove high engagement.
Cross Platform
Led the UI/UX evolution of the digital ecosystem, including Web, Mobile App, and Apple TV. Optimized navigation and visual hierarchy to ensure a seamless experience across every device.
Ecommerce Strategy
Spearheaded website audits and created internal pitch decks to help stakeholders visualize the roadmap. Redesigned key user flows to remove friction and improve conversion rates.
Design Systems
Built a scalable component library and icon system from scratch. This standardized our UI patterns across platforms, reducing design debt and speeding up engineering handoff.
Leadership
Developed custom utility tools to streamline team workflows and boost productivity. Actively mentored junior designers, sharing advanced techniques in photo compositing and AI generative workflows. Provided guidance on UI execution, accessibility standards, and stakeholder management.
Principal Designer & Co Founder · Driftwoods Studio / Ventures
May 2017 – Present
Driftwoods Studio
Founded a multidisciplinary design studio. I partner with early stage startups to define product strategy and build custom websites using both no code tools and custom code (React, HTML).
Tea Venture (China)
Co founded a D2C tea brand. Managed the full lifecycle from optimizing production lines with tea workers to setting up a livestream sales team. Successfully expanded into major retail channels.
Retail Clients
Partnered with retail clients (KNP Headwear, JCY House) to transition brick and mortar businesses to digital first models. Led the ecommerce launch, brand identity, and marketing strategy.
Design Intern (Urban Design Team) · CallisonRTKL (Shanghai)
May 2018 – Sep 2018
Visual Storytelling
Worked within the Urban Design team to translate complex architectural concepts into clear visual stories.
Project Pitches
Applied UI/UX principles to design high stakes pitch decks and infographics for major infrastructure projects, including new airport terminals and shopping centers.
Education
Honours Bachelor of Interaction Design · Sheridan College
Skills & Tools
Design
UI/UX, Interaction Design, Wireframing, Prototyping, Visual Design, Design Systems, User Research, 3D, Motion.
Tools
Figma, Adobe Photoshop, Illustrator, InDesign, After Effects, Cinema 4D, Spline.
Platforms
Shopify, Framer, Webflow, Wix.
Technical
HTML, CSS, React, CMS Architecture, Gen AI Workflows.